Let’s assume for a mad instant that you’re taking time out from your business this holiday season.
‘Time out’ can mean you’re:
- Uncontactable for the duration.
- Planning to check in from time to time.
- In the next room and not really having a break at all.
- At your desk, playing Company of Heroes, until the next job hits your inbox. Or doesn’t.
What you do will affect what you tell your customers.
In a happy confluence of our recent ecard and letter posts, I received this email yesterday from a graphic artist with whom I share a client:
Great Stuff!
I was very impressed with Rob’s content and execution.
I like it because it:
- is novel and fun.
- is grateful.
- contains no hard sell. (In fact, it doesn’t even include a link to his website!)
- showcases Rob’s design talent. (And he’s no slouch with words, either.)
- details everything Rob will do to look after his clients.
- is effective. (What cad would hassle him during community work?)
Could it be Better?
Maybe, but not much.
The ALL CAPITAL BOLDED ITALICS are a little hard to read, but these elements are essential to the comic effect.
I think 19 December beats December 19th any day of the week, but that’s no biggie.
As with Tom’s letter, there’s no salutation. But I’m a big boy.
And though it’s ‘only’ an email, I reckon its many meritorious elements carry the day.
Holiday Schmoliday
Because the sun never sets on The Empire, I’m working right through.
It’s Hay Season. The first in two years. So I’m ruddy well going to make some.
How about you?
Are you a 1, 2, 3 or 4 person this year?
What will you do?
And what will you tell your customers?
We can’t wait to hear.
Paul Hassing, Founder & Senior Writer, The Feisty Empire
